The Ultimate Holiday Gift Guide for Open Ended Play
Hi, I’m Chloe, founder of Follies and mama of two. Every holiday season, I get asked the same question: What are the best toys for kids? As a play designer, I love sharing creative, thoughtful gift ideas that bring joy to both kids and adults. Whether you’re shopping for your own little ones, nieces, nephews, or the whole family, here are some of my favorites brands for little ones this year.
1. Pok Pok App
Looking for a screen-time option you can feel good about? Pok Pok is an absolute treasure. This award-winning app is a digital sandbox designed specifically for young children, offering creative and engaging experiences that meet their developmental needs. My five-year-old son is obsessed, especially when the app updates for Halloween or Christmas—it’s a big event in our house! He even loves playing alongside his sister, making it a rare screen activity that encourages collaboration and creativity.
2. PlanToys
When it comes to timeless, meaningful play, PlanToys is my go-to. Known for their eco-friendly wooden toys, they create products that inspire education and encourage kids to care for the planet. I grew up with PlanToys myself, and now I love gifting their classics, like the wooden rattles, to babies in my life. They’re also perfect for grandparents who enjoy bonding with little ones over high-quality, sustainable play.
3. Solobo Toys
Solobo is a new brand I discovered this year. Created by neurodivergent parents, their minimalist, hands-on toys are perfect for kids who thrive on tactile, purposeful play. Thoughtfully crafted and beautifully simple, Solobo toys make fantastic gifts for little ones who love sensory play.
4. Figgy Play Couch
If you’ve got active little ones (especially during these long winter months indoors), a modular play couch like the Figgy is a game-changer. This isn’t your average couch—it features velcro connectors for extra stability, making it ideal for building forts, cozy reading spots, and yes, my kids’ favorite: jumping towers.
5. MAJO Ideas Craft Kits
MAJO Ideas blends art and play in ways that feel magical. My eight-year-old daughter (and me!) is in love with their sets, from puzzles to posters to interactive activities. MAJO is my go-to gift for everything from Thanksgiving gatherings to birthday parties.
6. Follies Play Sets
No holiday gift guide would be complete without mentioning Follies! This year, I recommend snagging the limited-edition Casa Azul set before it’s gone. It’s a gorgeous addition to any home and perfect for kids who love Frida Kahlo. And for families with budding artists, our canvas set is a must.
